eBay profit calculator and selling price calculator

How the eBay profit calculator works

• Revenue = Sale price + shipping paid by the buyer.
• Profit = Revenue − purchase price − your shipping costs − eBay fees.
• Margin = Profit ÷ revenue. €10 profit on €40 revenue is a 25% margin.
• Target price: The calculator finds the lowest sale price that achieves the desired margin. eBay fees increase with the price, so it recalculates them for each price. With the “,99” switch, it uses the next price ending in ,99.

The eBay fees come from the fee table for business sellers, effective from 5 October 2026, and from the rules for private sellers. We checked both pages on 15 October 2026 Read more in the eBay fee calculator.

Margin or markup?

Margin is based on revenue; markup is based on your costs. A 25% margin corresponds to a 33.3% markup: if your costs are €30 and you add €10, you sell for €40 and have a 25% margin. The calculator always shows the margin.

VAT and price display

• The calculator does not deduct VAT. If you are liable for VAT, it is still included in the profit and must be paid to the tax office.
• Businesses selling to consumers must state the total price including VAT (Section 3 PAngV, obligation to state the total price).
• Dealers in second-hand goods can use the margin taxation scheme: VAT is then calculated only on the amount by which the sale price exceeds the purchase price (Section 25a UStG, margin taxation).